This year's report reveals several unexpected findings, including a new preferred sector and a change in investors' strategies compared to previous years. These results provide an interesting backdrop to the current cautiously optimistic market sentiment in the Nordic real estate market.
Nordic investors signal a level of optimism for a continued recovery in real estate investment. This year's survey is not notably more optimistic compared to the previous year, supporting our review that the market has begun to recover, albeit at a gradual pace.
Nearly a third of the Nordic respondents think the recovery has already started, and 85 percent of total respondents expect investment market activity to rebound by the end of 2025.
This does not mean that investors see no challenges to a market recovery – a continued mismatch between buyer and seller expectations, geopolitical instability, and uncertainty on the path of interest rate cuts are cited as potential challenges to market conditions.
The optimism is reflected in investors purchasing and selling intentions – a significant majority of respondents indicate a desire to increase purchasing activity in 2025. Additionally, there is more willingness to sell, which is critical to market liquidity.